Sunday 11 March 2012

Advice To Help You Execute An Effective Mobile Marketing Strategy


By Nancy O. Hobbs


Using mobile marketing can be very effective in the world of business. Mobile marketing requires a large amount of hard work. It makes you wonder how you can get started in improving your bottom line. The article below will discuss some of the fine points of mobile marketing.

A usability test is extremely useful. This will ensure your customers are able to properly view and use the content you make available to them. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.

With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

When you consider what to include on your mobile page, remember that it's important to say as much as you can with as little copy as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing is all about concise advertising.

When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.

If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google's preferences.

As part of your mobile marketing plan, hold a picture-to-screen promotional event. When you do this, your customers will be able to use their mobile phones to add photos. Photos are then sent and posted to a digital screen. These photos can be displayed on a single television or multiple digital billboards.

Be relevant. In your zealousness to implement the latest mobile technologies, don't forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. The information you provide needs to be relevant to your prospects and potential prospects. If you give them what they desire, they will patronize your business more frequently.

Whenever you do mobile marketing calls to action, make sure to keep your messages brief and simple. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. It should be as easy as possible to subscribe to your newsletter or mailing list.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.



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