By Ruth Williams
Business marketing has a new weapon called the QR(Quick Response) code. You may have seen these codes in storefront windows, by cash registers, and even on business cards without knowing what it is. Due to the recent explosion of Smartphone users, QR codes, which work when scanned by Smartphones, are fast becoming a highly effective marketing tool.
From the perspective of the end user, the Quick Response code is free to use, as the application which scans the code into the Smartphone is free and easily found. For the business owner, obtaining a QR code is a very high ROI activity, as they are relatively cheap, easy to create and implement, and on the cutting edge of business marketing, meaning that your customers will be highly appreciative of their implementation in your business.
Pros for Using QR Codes in Business Marketing
Customers who make use of their mobile phones have been shown to be more likely to pursue their finds than other types of customers. Google conducted a study which determined that when users of mobile phones are looking for a specific business, the outcome for approximately 90 percent is to call or make a visit to that business.
By the end of 2011, Smartphone owners are expected to double from the 19 percent of the population which now owns a Smartphone, which will of course, greatly expand this action oriented audience.
How You Can Market Your Company with QR Codes
QR codes may be incorporated on a business card. To give an idea, give your customers the information needed to contact you by reading the code with their smartphones.
One more idea is to copy your QR code to a t-shirt and use it for business advertisement. As well as giving away the shirt to customers which they can wear, customers and their friends can also scan the code. One possibility is to make the code point to a website with promotions for new introductory offers.
These kinds of codes are proved to increase the impact of a direct marketing plan. You can also use the Quick Response code on envelopes. Your customers may need instructions, and before you begin a campaign like this using direct mail, you should find out which customers have smartphones.
You should also place your QR code on any brochures, magazines, posters or flyers that are marketing your business.
Make sure that your customer base is educated about Quick Response codes and that the website that you send them to is mobile phone friendly. Also you might need to assist them in acquiring a QR code reading device.
From the perspective of the end user, the Quick Response code is free to use, as the application which scans the code into the Smartphone is free and easily found. For the business owner, obtaining a QR code is a very high ROI activity, as they are relatively cheap, easy to create and implement, and on the cutting edge of business marketing, meaning that your customers will be highly appreciative of their implementation in your business.
Pros for Using QR Codes in Business Marketing
Customers who make use of their mobile phones have been shown to be more likely to pursue their finds than other types of customers. Google conducted a study which determined that when users of mobile phones are looking for a specific business, the outcome for approximately 90 percent is to call or make a visit to that business.
By the end of 2011, Smartphone owners are expected to double from the 19 percent of the population which now owns a Smartphone, which will of course, greatly expand this action oriented audience.
How You Can Market Your Company with QR Codes
QR codes may be incorporated on a business card. To give an idea, give your customers the information needed to contact you by reading the code with their smartphones.
One more idea is to copy your QR code to a t-shirt and use it for business advertisement. As well as giving away the shirt to customers which they can wear, customers and their friends can also scan the code. One possibility is to make the code point to a website with promotions for new introductory offers.
These kinds of codes are proved to increase the impact of a direct marketing plan. You can also use the Quick Response code on envelopes. Your customers may need instructions, and before you begin a campaign like this using direct mail, you should find out which customers have smartphones.
You should also place your QR code on any brochures, magazines, posters or flyers that are marketing your business.
Make sure that your customer base is educated about Quick Response codes and that the website that you send them to is mobile phone friendly. Also you might need to assist them in acquiring a QR code reading device.
About the Author:
Bird and Co are a creative agency providing graphic design in Worcestershire - creating innovative designs in a variety of digital and print formats. Visit birdandcocreative.co.uk for further information.
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