Monday, 13 February 2012

Tips On How To Price Your Digital Book For Peak Earnings


By Kurt Weaver


You have written your ebook, so then you need to figure out how much you will charge people to buy it. To have your product succeed, you need to decide on the correct price. If you only charge a small amount for your book, it appears cheap and will not be as frequently purchased and it will take many sales to make a profit.

If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For instance, if you decide to sell your very first ebook for around $39, and then slash the price to $22, does it come across your mind the customer's who purchased your book at the higher price might be upset?

One of the most important parts of the ebook marketing process is determining a selling price. When setting a price for eBooks, you cannot underprice them. Determine the highest price your audience can afford, and then if you find your book isn't selling, you can always reduce the price. Promote your book all over the internet and on various websites before you take that step. You should charge what will bring you a profit while still remembering that people will be weighing the cost when deciding whether or not to buy your ebook. So always start with the highest price, and then launch a mega-marketing campaign.

It's even harder to price an ebook since it is a relatively new commodity on the market. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This ultimately means we need to approach ebooks in a different light to help us establish their actual true worth in this competitive cyber landscape.

We should take time to note the differences between an ebook and a traditional print book. A book is a tangible object that you can save and pass on to family members. It is priced on factors such as paper stock, design and production costs, and marketing.

However, both books that are printed as well as ebooks are made of ideas. These types of books are full of ideas that can help readers change or transform their lives. What is the idea worth when compared with the cost of pen and paper?

It is the IDEAS that are valuable, that is how you determine the cost of your ebook.

Consider for yourself if your goal is maximum exposure and widespread distribution of your product. The main aim should either be increasing the traffic of your service, or to increase the credibility of your reputation. If this is what you want to do, you should try to keep your price rather reasonable. A few ebook authors have been known to charge prices that actually lost them money just to get a good amount of new customers in. The vital element is to maximize prices which impacts your profits and the total number of books you sell.



About the Author:

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